Rove adds transfers to Qantas Frequent Flyer amid its quest for more partners and we’re starting to place some weight on the program.

Rove Miles keeps expanding at a rapid rate in 2026

Let’s go all the way back to October 2025, where Rove first made a splash when it introduced the ability to double dip on hotel nights. Not only could you earn points and elite credit with your hotel chain of choice, but you could also tack on some Rove miles on top. At the time, it seemed like a nice feature, but the problem was that Rove at that time had a collection of unappealing partners. Cool story, ‘bro.

Then came the introduction of many useful partners in 2026. We’ve already discussed the additions of SAS and JAL, and would have declared it a win strictly based on those two alone. But Rove didn’t stop there. Since those two, Rove has added a total of three other partners (all at a 1:1 ratio):

• Virgin Atlantic / Virgin Red in April 2026
• Air Canada Aeroplan in May 2026
• Frontier Miles in July 2026
• Qantas Frequent Flyer in July 2026, their newest addition

No other program is as anxious to add partners as Rove is. It’s entirely possible they add more partners at a time where some of the incumbents look to retract (Chase’s reduction in Hyatt transfers comes to mind).

Let’s put it this way: which program has more momentum going into 2027: Rove or Chase? If you said Chase, you’re living under a rug.

Qantas awards also come with a limited-time bonus

Through August 14, 2026, Rove is celebrating transfers to Qantas Frequent Flyer with a 50% transfer bonus. That means 1,000 Rove miles will become 1,500 Qantas points with this bonus in place.

Why care about Qantas as an award program? There are a few benefits to the program.

• It’s becoming the main source of awards on Qantas planes. As more airlines join bank programs, they’re finding the best way to preserve revenue is by making awards only bookable to program members. Think about it: if loyalty programs can get 1 cent per point from banks for each transfer, and an award costs 120,000 points, the airline gets $1,200 for the ticket via the bank. If a partner airline instead books a partner award, the airline might get less money for that award. Upset that you can’t find as much partner award space these days? Blame the economics of the bank programs.
  
• Book the oneworld classic award, allowing up to 5 stopovers per journey. Of course, part of the problem is just being able to find award space on partner airlines. But if you do, it can be an efficient price if you’re looking to make a lot of stops (146,800 Qantas points for up to 7,200 miles with 5 stopovers).
  
• North America to Europe for 68,400 points (or 45,600 Rove points with this bonus) in business class. If you don’t want business class, the route is available for 23,300 points (or 15,533 Rove points with this bonus) in economy class. These days it’s getting hard to find cheap points prices between the U.S. and Europe. But with this bonus from Rove, you’ll get an excellent deal in either economy or business class.

Sadly, while there are Qantas flights that fly scenic routes over Antarctica, these flights are not bookable with Qantas points.

When will you start collecting Rove Miles?

Expansion like what we’re seeing from Rove Miles naturally leads to the question of is the company expanding too fast? Unfortunately, we don’t have the financials of the company to make a definitive statement, but it would seem like the company is gearing itself up to grow fast on purpose.

Rove Miles still lacks a credit card partner for members to expeditiously earn points in a slew of transfer partner programs. The going assumption is that Rove is trying to build up a base of loyal members before it markets itself to banks in search of a partner. This is likely an attempt to draw the best offer with more favorable terms.

These new partners are all intended to make you look at the program as though you need those miles. Rove Miles is being strategic about the partners it’s adding, focusing on a mix of heavy-hitters and niche opportunities. At this point, the program mostly lacks hotel partners, but that could be by design. Why make hotel partners a focus of the program when you can earn both Rove miles and hotel points on hotel stays booked through the site? Giving members the ability to transfer Rove miles to hotel points might create arbitrage opportunities where the best place to earn hotel points isn’t through the hotel’s own site.

So, we’ll ask the question: when will you finally start paying attention to Rove Miles? It’s starting to get hard to ignore.